Case study Example | Topics and Well Written Essays - 500 words - 66

Case Study Example A SWOT analysis, for example, allows Graze to identify the factors that are important in its’ business environment (Bohm, 2009). The analysis helps the organization identify the internal strengths that it possesses, which could determine its’ success if it decided to internationalize, continue organic growth in the UK, or enter a related market. Graze could also use the analysis to identify its’ weaknesses, and the extent to which such shortcomings would interfere with organizational success. Additionally, the analysis would aid the company in determining the opportunities provided by the market. Sufficient opportunities would attract the business to internationalize, venture into a related product, or even continue growth in the UK. On the other hand, the analysis would help Gaze to identify the potential threats that it would face by choosing any of the options. Consequent to this, the company would make a sound decision concerning which option to explore. In relation to internationalization, Anthony should consider the different cultures of the prospective nations. He should consider whether the countries enjoy snacking or not, and only venture into nations that favor snacking, over those that do not. Additionally, the tastes and preferences of the different people should be considered. This follows that some nations do not give any regard to healthy eating, while others make it a priority. If Anthony was to venture into a related product that offers lunches, he should devise a strategy that identifies who the target market would be, and how to attract, as well as retain them. A lunch product, for example, needs to be delivered on a timely basis, given the time constraints of working employees. Therefore, the service ought to be carried out conveniently, to keep the business going. More to these, the service should be clearly differentiated from the snacking